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Wednesday, February 5, 2025
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HomeWorldEuropeSonos Is Reportedly Developing a TV Streaming Box to Rival Apple and...

Sonos Is Reportedly Developing a TV Streaming Box to Rival Apple and Roku

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Sonos is reportedly getting close to launching a product in a new category: a premium streaming box, set to rival options from Apple and Roku.

The Verge reports the streaming video player will offer surround sound that works with its other speakers and also act as an HDMI switch to pair with other hardware, such as gaming consoles. It’s expected to have an interface that pulls from various services, including Netflix, Max and Disney Plus, and can be controlled by both voice and a physical remote.

The device, which has been rumored for awhile  and is said to be codenamed Pinewood, is expected to be costly, ranging between $200 and $400. In contrast, an Apple TV 4K with Wi-Fi is priced at $129, while the Roku Ultra is $79.

“The $200-$400 price tag is not unheard of for Sonos — the company’s audio-only Port streamer costs $449,” said CNET’s home entertainment expert Ty Pendlebury. “Yet, the price is still quite high for a streamer — even Nvidia’s enthusiast-level device, the Shield TV Pro, tops out at $200. Meanwhile, at the high end, video servers like Kaleidescape cost many thousands.”

The video player, said to be black and about the thickness of a deck of cards, comes at a time when Sonos is trying to regain footing after a problematic relaunch of its app, which was prone to bugs and didn’t include features needed to control devices. On an earnings call last year, Sonos stated that it planned to launch new products by the end of 2024, but delays arose due to challenges with its app overhaul. CEO Patrick Spence subsequently quit in January.

Sonos did not immediately respond to a request for comment.

The device is also expected to wirelessly transmit TV audio to other Sonos speakers without needing to rely on soundbars as the main hub, the report said. It could also have the ability to dedicate left and right channels to mimic that of a high-end entertainment system.

Although the timing is unknown, The Verge said the company is “deep in development” on the device.





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