The venture has been launched through the ‘Pink Tiger’ stamp initiative, where onboarded brands will undergo rigorous multi-stage third-party testing and help consumers identify brands and products with authentic claims.
An integral part of the new initiative, – is the Pick Pink campaign aimed at promoting clean living in India. The platform seeks to foster transparency and trust between brands and consumers by ensuring the quality and purity of products in the food, water, air, and wellness categories.
The Pink Tiger, an independent verification stamp that conducts third-party lab tests on products to verify ingredient quality. These tests are carried out multiple times a year on random batch samples, ensuring a high standard of reliability in product verification.
The campaign was launched today across social media platforms like Instagram, YouTube and Facebook. The communication outreach kick-started with the ‘Think Pink’ message- the initial phase to promote awareness and thought towards clean products.
Pick Pink provides consumers with a trustworthy resource to make informed decisions about the products they choose, supporting the movement toward healthier, cleaner living.
Brands which have or will aspire to have a Pink Tiger Stamp, a unique verification identity that will reinforce this awareness campaign spearheaded by Luke Coutinho himself. Currently The pink tiger stamps has variations labelled as ‘Verified for Healthy Ingredients’ and ‘Verified for Super Healthy Ingredients’.
